Michael, Debbie and Stephanie discuss the pro's and con's of franchise affiliation. What are the benefits? And, what are the considerations...beyond price?
« February 2007 | Main | April 2007 »
March 26, 2007
March 18, 2007
Corporate Identity
Debbie starts us off with thoughts from a great book, Identity Code
(Larry Ackerman). What is a corporate identity, why is it
important...and, how is an identity distinguished from a "brand"? And,
finally, what comes first, identity, or branding? Learn the answers and
some great examples in this week's show.
March 06, 2007
Leave Room
Leave Room
Link to the show notes
Next Live Show, Friday, March 16th at 11 AM EDT on Talkshoe.
