indieHotelier #42 is up...had a great discussion about business intelligence technology with Julie Squires, Dan Morrison and Jill Wilder and Cam Troutman of Aptech Computer Systems.
Aptech specializes in hospitality software that makes operational and
financial analysis and decision making much easier and more efficient.
Click on the podcast button to download and listen now...
Toby Bloomberg, president of Atlanta-based Bloomberg Marketing and author of the Diva Marketing Blog, gives us further insight into the world of social media. Some of the subjects we explored in this episode....
Trends...use of video, reviews and other user generated content as marketing tools. How important is this...and why?
How do we measure social networking results? Justification, ROI and the use of traditional metrics and measurement systems.