Indiehotelier Podcast

#41 Diva Marketing Talks

Toby Bloomberg, president of Atlanta-based Bloomberg Marketing and author of the Diva Marketing Blog, gives us further insight into the world of social media. Some of the subjects we explored in this episode....

1. Trends...use of video, reviews and other user generated content as marketing tools. How important is this...and why?
2. How do we measure social networking results? Justification, ROI and the use of traditional metrics and measurement systems.
3. How can a hotelier monitor social networks?

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Link to the Show Notes

#40 Sheep and Chicks

Last Friday's show with Patricia Brusha, A Couple of Chicks Marketing, turned out to be quite lively. She did a terrific job leading us through various social media topics including blogging, Facebook and the importance of conversations and two-way interaction with your guests. Her partner, Alicia Whalen, captured the program quite well in her blog (better than the show notes).

Link to the MP3 (to listen now or download)
Link to the Show Notes   

#38 Trivop

This week's program features Thomas Owadenko, founder and CEO of the world's first video guide for hotels, Trivop. He gives us a behind the scenes look, including the history and inspiration behind this new new travel service.

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Link to the Show Notes

#37 Chrispitality

Chris Clarke recently launched the Chrispitality wiki...first to serve the hospitality industry. Chris gives us some background about wiki's, why they're becoming an important part of the on-line landscape and his inspiration to develop Chrispitality.

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#36 Happy iPhone Day with VibeAgent

Adam Healey leads us in a discussion about his new venture, VibeAgent (still in beta and requires an invitation to play). This is a really interesting mash-up of hotel booking and review sites, a la Kayak and TripAdvisor. But as Adam explains, VibeAgent infuses a heavy does of community, trust and social networking, setting it apart from other travel sites.

Link to the Mp3 (click to listen or download now)
Link to the Show Notes