Why Go Independent?
Live Show, courtesy of Talkshoe , Weekly (dates and time announced on each show), 724.444.7444, Talkcast ID#5544.
Register with Talkshoe to dial-in, or simply go to their website to listen to the live program.
Direct Link to the MP3
Song
Latke Clan , The LeeVees
Feedback
indiehotelier@gmail.com
267.295.8691
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Solutions Squad Unplugged
Live Show, courtesy of Talk Shoe, 724.444.7444, ID#5544
This week's theme...Why Go Independent?
Intro- Michael's Recent Blog post- Mobil Rating's Analysis
Why is the hospitality business, specifically developers, so hooked on the idea of creating chains?
- Easier- Don't have to think as much...
- Cheaper- Lending (borrow more money and at lower rates)
- Fastest way to gain experience
- Safe- Perceived to have the "flip the switch" and the business will come.
- Bottom line...Can't be remarkable on your own
Chains (hotels, restaurants, car rental companies, etc.) deliver this…
- Sameness (consistent guest experience)
- Safe- Safe choice (the idea of knowing what you are going to get)
- Do a great job better job of delivering what people need for the lowest price...in every category
Chains are:
- big
- move slow
- react to market trends vs. create them- if there's aenough of a market, we'll build one
- expensive (8%-10% of revenue)
Why Chains aren't "safe":
- big
- move slow
- Don't change well
- can't get emotional- especially public companies
- The primary goal is to grow the chain and protect it's image...not to do whatever is necessary for the owner
People want...
- Customized
- Personalized
- Unique
- Feel special
People (increasingly) don't want…
- Same experience
- Average
- Cheap (not to be confused with low price, great value)
- Doing business with Big companies (because they represent the things they don't want with one caveat…when you are searching for the best deal, i.e., lowest price)
Independents do a better job of delivering what people want...and, that's what people pay more for
Guests
Debbie Harris
Stephanie Williams
Props/Mentions
Illy Coffee
Seth Godin, Small is The New Big
Starbucks
Steaming Bean
Inn at Lost Creek
Devry
Next Show
Thursday, December 21st at 4 PM EST, Theme- Chop Wood
Song
Hanukkah Song, Adam Sandler
Happy Hanukkah!
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